creating a strategic campaign to get hired as a creative strategist
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creating a strategic campaign to get hired as a creative strategist •
Archrival asked me for a deck about my process.
What better way to apply for a Creative Strategist position than building an actual creative strategy? A deck felt too expected, so it became an Instagram page. Then it kept going: a real PR box, shipped straight to Archrival's offices. It's called Campaign Campaign, because it's quite literally a campaign about a campaign, a job campaign disguised as a creative one. Here's a little slice of my process brain.
This whole thing started as "maybe I'll make a fun deck" and ended with me at the post office mailing a set of heavily stickered boxes to Portland, NYC and Nebraska. Somehow, on brand.
I'd love to bring this energy to Archrival.
Let's make it official.
Unveil your creative fortune.
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![A person holding a clock with yellow lightning bolt hands in front of a large briefcase labeled 'Brief.' The person is dressed in black with a black hat, and there are star-like sparkles around them. The caption reads 'The Magician of Briefs.']()
resourcefulness, manifestation, mastery of the tools at hand.
When this card appears, the answer was never missing. Everything you need to move forward already lives inside the brief, waiting to be read closely enough to be truly understood.
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![Illustration of six purple tarot wands with floral decorations, arranged vertically on a yellow background, labeled 'Six of Strategy Wands' at the bottom.]()
victory, recognition, an idea returning triumphant.
A card of hard-won validation. The work went out into the world and came back proven right. Let this be a sign to trust the direction you already chose. -
![A hand with a black glove is pointing at a gold coin with a dollar sign, surrounded by colorful starbursts, with the caption "Ace of Budget Pentacles" at the bottom.]()
new beginnings, seed opportunity, resources taking root.
A single spark of possibility, however small, is still a beginning. This card asks you to build boldly with what you're given, not to wait for more before you start. -
![Tarot card titled 'The Sun of Bright Ideas' with bright yellow, pink, and black abstract geometric designs against a blue background.]()
clarity, vitality, joy without hesitation.
The clouds part. What once felt uncertain now feels obvious. This is the card of the idea that needs no defense, only room to be seen. -
![A tarot card titled "The Empress of Vibes" with colorful, abstract floral and plant illustrations against a pink background.]()
abundance, intuition, creativity.
She tends to the mood before the message. Where she appears, ideas grow the way they're meant to: unforced, atmospheric, and alive before they're even written down. -
![Colorful stars and sparkles surround the text 'The Strategist's Tarot' on a black background.]()
the strategist’s tarot
A tiny deck of big energy. Same tarot archetypes, just reworked for creatives who manifest through moodboards and moonlight. Pull a card before your next brainstorm and let it tell you what you already knew (it's usually right).
